Why I Say No to Watermarks: Putting Art before Branding in Photography / by Ryan Black

When I first started capturing photos, I was all about watermarks. To me, it seemed like a badge of honor, my official signature on a piece of work that I was proud of. Plus, it was a way to make sure that nobody could swipe my photos without giving credit where credit was due. But over time, my perspective started to change. Now, I strongly believe that skipping the watermark is the best thing for my creativity, my professionalism, and the overall beauty of my shots.

The thing is, photography is about telling a story, capturing a moment, or just finding beauty in the everyday stuff. It's not about slapping my name on a photo. A watermark can sometimes be a distraction, pulling focus from the main event – the image. It feels like when you're telling a really good story, and someone interrupts you right at the good part. Without a watermark, there's nothing to get between the viewer and the image. It's just pure, unfiltered art.

In the world of professional photography, less is often more. A watermark, at times, can come across like a rookie move, a bit like overkill. Not using one, on the other hand, sends a different message. It shows that I'm more about the art than the recognition, more about the craft than the branding. It's like saying, "I'm not shouting my name from the rooftops because I trust in the quality of my work to do the talking". And, in my experience, clients really seem to appreciate this approach.

Now, I get it. Image theft is a real concern, and watermarks seem like a good deterrent. But, honestly, watermarks can be removed by anyone with a bit of tech knowledge, and smaller watermarks can be easily ignored or cropped out. I've found that it's better to deal with this issue head-on: let's talk about copyright, let's track image usage, and let's take legal action if someone crosses the line.

Deciding not to watermark my photos felt like taking a big leap. But it turned out to be a leap in the right direction. It freed me up to focus on what really matters: creating beautiful, compelling images. I realized that my true signature as a photographer isn't a watermark, but my unique style and quality. Without a watermark to hide behind, I feel like my work stands out more, and that viewers can really appreciate the thought and skill that goes into each shot.

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  • Ryan